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Content writing is described as the process of writing in some web content such as Blog Post, Product Page, About Us Page, Infographic, FAQ (Frequently Asked Questions Page) to achieve a particular goal.
The example of content:
Blog post
Case studies
Checklist
E-books
Copyrights.
The difference between content writing and copy writing is determined by the purpose of the writing . The purpose of copy writing is to sell something. While in content writing we create information related to education.
To engage with reader intention, writers require the ability to develop content strategy including writing useful ideas through great content. Great content itself is a mix of empathy, can be utilized in real life, and capable of establishing reader inspiration.
Content writers should have the confidence to convey empathy in their content. They can put themselves in the eyes of the reader. Incorporates goals, experiences, emotions, demographics, and psychology. To catch up information related to empathy such as demographic or behavioral data, writers can conduct primary research through questionnaires, or google analytics.
On the contrary, they can also retake existing data. specifically study competitor reviews to gather the data of demographics and dislike. Social media is also a place where the writer can find information. such as trends and interest. Afterwards the content should be practical for the reader. The writer can put detail of the step by step and instruction to guide the reader do or make something required.
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